In this episode of “Coffee Time with AHK Vietnam”, we delve into Vietnam's dynamic investment landscape, offering a comprehensive overview of the working environment across the country’s major hubs. The discussion provides practical advice and essential tips for German companies aiming to establish a presence in Vietnam. Key considerations and strategic steps are highlighted to ensure a successful market entry and integration.

We are pleased to feature Elmar Dutt, CEO of Deutsches Haus Ho Chi Minh City (DH). DH is a modern, award-winning building that serves as a hub for German businesses in Vietnam. You will learn about DH’s collaboration with AHK Vietnam on creating a startup hub as well as an ecosystem for SMEs in the German Business Incubator, where we jointly assist businesses in developing robust strategies tailored to the Vietnamese market.

For further information or inquiries, please find your contact:

Deutsches Haus Ho Chi Minh City: [email protected] | Website: www.deutscheshausvietnam.com. 

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AHK Vietnam supports providing a platform designed to facilitate German companies' entry and expansion in Vietnam. Find us to gain valuable insights and navigate the complexities of establishing your business in Vietnam effectively: https://vietnam.ahk.de/ 

The toy industry is booming, driven by e-commerce and high demand from both children and adults, especially in Southeast Asia. Especially, sustainable toys are rising stars as the EU’s requirements and commitment to safe materials. Germany, with its rich history in toy manufacturing, plays a pivotal role in this market. And Nuremberg, renowned for its wooden toys, hosts Spielwarenmesse, the world's largest toy fair. This event is crucial for industry decision-makers, showcasing diverse brands and innovative start-ups. It serves as a prime platform for establishing connections, exploring opportunities, and expanding business through interactions with major chain buyers, independent retailers, and media representatives.

In this podcast episode, we will navigate the current toy industry, including insight into the entry to the EU market, emerging trends, the importance of the EU consumer base, and numerous tips for exporters and retailers in the sector. You will also have a better look at Spielwarenmesse. 

We are pleased to host the following guests in this spectacular discussion: 

Florian Hess, Member of the Executive Board, Spielwarenmesse eG

Christian Ulrich, Spokesperson of the Executive Board, Spielwarenmesse eG

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AHK Vietnam officially represents Spielwarenmesse in Vietnam. Businesses with an interest in becoming exhibitors or visitors and expanding their network with this dynamic business platform, kindly contact Ms. Trang Tran ([email protected])!

Over 140 countries have joined hands to implement a groundbreaking global tax agreement, designed to ensure that multinational corporations contribute their fair share through a minimum tax rate. Spearheaded by the OECD, this agreement imposes a minimum effective tax rate of 15% on corporate profits, aiming to put an end to the practice of sheltering massive profits in tax havens. Additionally, it aims to eliminate the allure of countries serving as tax havens for corporate giants.

While neighboring Southeast Asian economies like Singapore and Thailand have opted to postpone the implementation of the OECD global minimum tax initiative until 2025, Vietnam has set its sights on adopting the tax this year.

In a significant move, the Vietnam National Assembly passed a Resolution on November 29, 2023, paving the way for the implementation of additional corporate income tax aligned with the Global Anti-Base Erosion Rules (global minimum tax), effective from January 1, 2024.

In this episode, we're joined by distinguished guests:

Thang Vu, Tax Advisor at Luther Law Vietnam

Koen Soenens, General Sales and Marketing Director at DEEP C Industrial Zones

Together with our host, Trang Dao, Head of Business Development Services at AHK Vietnam, we explore the potential ramifications of this resolution on foreign investors operating in Vietnam.

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AHK Vietnam is dedicated to supporting German and international businesses in navigating the complexities of the Vietnamese market. Our proficient team provides a comprehensive suite of services, including business partner search, investment location analysis, branding strategies, and more. Discover how we can assist you at https://vietnam.ahk.de/en/ 

In the last episode, we listened to the stories and experiences of Zott and Schogetten in Vietnam. In part two of the show, we will dive deeper into the intricacies of marketing strategies employed by the two German brands, and we explore insights from a marketing expert, like RedFern Digital. 

We also uncover the innovative solutions and strategies implemented by Zott and Schogetten to tackle the unique challenges of the Vietnamese market, shedding light on their approaches to capturing the hearts and taste buds of Vietnamese consumers. Finally, we will hear directly from all the guests themselves about their vision for the future in Vietnam, as well as insights on the evolving landscape of food branding in the country. 

The podcast featured: 

Mr. Ryan Molloy, CEO, RedFern Digital 

Ms. Tran Thuy Duong, Marketing Manager, Zott Vietnam

Mr. Dang Nhat Minh, Branch Director, Minh Anh Trading & Consultancy Ltd. (Schogetten’s Distributor in Vietnam) 

Host: Ms. Trang Tran, Marketing and Communication Specialist, AHK Vietnam

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At AHK Vietnam and in the context of our Competence Centre for the German Agricultural and Food Industry in Vietnam, we're dedicated to empowering German businesses to navigate this market seamlessly. Our comprehensive services can be found at https://vietnam.ahk.de/en/services. We are happy to discuss your business interests further!

In recent years, Vietnam's food market has boomed, attracting international brands seeking to satisfy the country's diverse culinary preferences. German food companies are among those seizing this opportunity, introducing a range of products from sausages to chocolates. Yet, success demands more than quality; effective branding is essential. Join us as we explore the landscape of German food brands in Vietnam, discussing their triumphs and hurdles. Plus, we'll share insights to help these exporters develop tailored branding strategies for Vietnamese consumers.

Together with our guests, we unravel the secrets to success in branding German food products in Vietnam:

Mr. Ryan Molloy, CEO, RedFern Digital 

Ms. Tran Thuy Duong, Marketing Manager, Zott Vietnam

Mr. Dang Nhat Minh, Branch Director, Minh Anh Trading & Consultancy Ltd. (Schogetten’s Distributor in Vietnam) 

Host: Ms. Trang Tran, Marketing and Communication Specialist, AHK Vietnam

In part one, we will explore Zott and Schogetten’s stories of renewing their brands in Vietnam. We will trace their evolution, from inception to prominence, highlighting challenges faced in the Vietnamese market and key milestones achieved.

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At AHK Vietnam and in the context of our Competence Centre for the German Agricultural and Food Industry in Vietnam, we're dedicated to empowering German businesses to navigate this market seamlessly. Our comprehensive services can be found at https://vietnam.ahk.de/en/services. We are happy to discuss your business interests further!

As the Gateway to the Mekong Delta, Long An’s economy was focused on agriculture for the longest time. In recent years, however, the province has emerged as an industrial hub. Long An, strategically located at the crossroads of Tien Giang, Dong Thap, Tay Ninh, and HCMC to the north, with Cambodia to the east, boasts a network of rivers and canals spanning 8,912 km. Anchored by the Vam Co Dong and Vam Co Tay rivers, alongside the pivotal Soai Rap, Long An serves as a vital gateway for manufacturers and logistics, facilitating seamless trade of raw materials and agricultural products to HCMC, the largest consumption market. With unparalleled accessibility, Long An connects effortlessly to HCMC through a well-developed road network and river infrastructure, complemented by its proximity to Tan Son Nhat Airport, a mere 38 km away, offering convenient national and international connectivity. Furthermore, the upcoming Long Thanh Airport in Dong Nai is easily accessible from this province, reinforcing Long An's position as a key hub in the region. 

 Let's join our guests in this podcast episode to explore the development of an industrial hub and human resources in Long An and to know more about why people call Long An an emerging investment destination in Vietnam. 

 With narrator Minh Trang and: 

Guest speakers: 

Ms. Jenny Nguyen – KCN Vietnam 

Mr. Le Quoc Hung – Long An College 

Moderators: 

Mr. Marko Walde – AHK Vietnam 

Ms. Trang Dao – AHK Vietnam 

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We hope the conversations of our guests have brought you several insights and helpful information about Long An. AHK Vietnam is your reliable partner in rolling out a strategic investment in Vietnam as well as developing your business endeavors within the Vietnamese market. We establish connections, provide practical advice, and assist you not only in optimizing opportunities but also in coping with challenges.   

Find KCN Vietnam at https://kcnvietnam.com/vi/ for more details! 

Find us at vietnam.ahk.de/en/ for more details!

Digitalization is becoming increasingly important in businesses to enhance flexibility and efficiency across the entire value chain. The pace of digital adoption, transformation, and delivery in recent years has accelerated exponentially. More and more businesses are applying digital practices and technology in their operations. 

On April 17, 2023, the Vietnamese government issued the first-ever Personal Data Protection Decree (PDPD). This document consolidates and harmonizes Vietnam's various data protection laws, with the potential to align them with the EU's General Data Protection Regulation (GDPR), German Federal Data Protection Act (BDSG-neu), etc. standards.

Coming into force on July 1, 2023, the PDPD applies to both domestic and foreign individuals/entities that are directly or indirectly involved in personal data processing activities in Vietnam. Therefore, complying with legal regulations and data protection is not only minor risk management for businesses, but it also has significant implications for finance, legal issues, and taxes.

In today's podcast episode, our host Marko Walde, Chief Representative of the AHK in Vietnam, Myanmar, Cambodia, and Laos is delighted to welcome two experts to delve into this topic and discuss some helpful hints for businesses regarding the new decree:

·       Johannes Klausch, Partner, LUTHER Law Vietnam

·       Nguyen Minh Thoai, CEO, DIGI-TEXX Vietnam

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AHK Vietnam is your reliable partner in rolling out a strategic investment in Vietnam as well as developing your business endeavors within the Vietnamese market. We establish connections, provide practical advice, and assist you not only in optimizing opportunities but also in coping with challenges.  Find us at vietnam.ahk.de/en/ for more details!

Welcome to our 2nd podcast on Laos, where we bring you insightful conversations with industry leaders and experts. In today's episode, we have the privilege of hosting representatives from the European Chamber of Commerce and German investors in Laos, who have been working in Laos for a long time joined us:  

·       Tim Scheffmann – CEO & Founder LTS Ventures – Fintech Company, representative of German business 

·       Lukasz Nitka – Partner & Director J&C Group – Deputy President of Eurocham in Laos  

Together, they share invaluable insights and experiences on a range of topics that delve into the heart of business and investment in Laos. 

Join us as we explore the diverse landscape of opportunities that Laos presents, dissecting the nuances of the investment climate, and gaining a deep understanding of the labor market dynamics. Our guests will also shed light on the intricate web of infrastructure development in the region and how it shapes the business landscape.  But it's not just about numbers and markets. In this episode, we take a holistic approach by delving into the cultural aspects that play a pivotal role in shaping successful business ventures. Discover how understanding and navigating the cultural nuances can be a key factor in the success of investments. 

Get ready for an informative and inspiring conversation that goes beyond the surface, offering you a comprehensive view of the business landscape in Laos. Whether you're an aspiring entrepreneur, a seasoned investor, or someone with a keen interest in global business affairs, this episode promises to be a compelling journey through the corridors of European and German business influence in Laos. 

Sit back, relax, and enjoy this deep dive into the world of business opportunities, investment climates, labor markets, infrastructure development, and cultural nuances with our esteemed guests.  

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AHK Vietnam, Myanmar, Cambodia, and Laos is glad to assist you with advice and guidance on your interest in doing business in the CLMV subregion.  

For further consulting services regarding Cambodia, Laos, and Myanmar, please kindly visit us at: https://bit.ly/regionCLM or contact our Project Team directly: [email protected]

Laos, the heart of Southeast Asia the country that developed drastically to become a land link from a landlocked, has been undergoing economic reforms and institutional development for the past three decades. The country is surrounded by Myanmar, Cambodia, China, Thailand, and Vietnam. The economic outlook for Laos is positive, with a projected growth rate of 3.9 percent in 2023 and an average of 4.3 percent in the medium term, driven by the recovery of the service sector and export activities.

Laos's geography also shapes its foreign relations as it has strong connections with its neighbors for trade, investment, infrastructure, energy, and tourism. Laos is part of the Greater Mekong Subregion (GMS), which aims to promote cooperation and integration among Cambodia, China, Laos, Myanmar, Thailand, and Vietnam. With the foreign policy of neutrality and non-alignment, it has maintained friendly relations and participated in regional and international organizations. The country is a member of the Association of Southeast Asian Nations (ASEAN), the ASEAN Regional Forum (ARF), the Asia-Pacific Economic Cooperation (APEC), the Asia-Europe Meeting (ASEM), the East Asia Summit (EAS), the Mekong River Commission (MRC) and the Non-Aligned Movement (NAM). Laos also has diplomatic relations with over 140 countries and maintains embassies in 30 countries.

Germany and Laos established diplomatic relations in 1958. Germany supports Laos in various areas, such as capacity development, healthcare, education, and the environment. Laos is an important partner for Germany in the ASEAN region and an active participant in multilateral forums such as the United Nations. The two countries maintain regular political dialogue and cultural exchanges. In this podcast episode, together with Mrs. Annette Knobloch, Madam Ambassador of the German Embassy in Vientiane, we will open a deep dive discussion on the bilateral relations between Germany and Laos. Let's hear the podcast to understand what opportunities await German companies in this thriving partnership.

Especially, in the next episode #38, we will further deepen into the opportunities, challenges, and many more aspects of doing business in Laos through the discussion with experts and entrepreneurs who have been working in Laos for a long time. Please stay tuned for the upcoming informative and inspiring conversation!

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AHK Vietnam, Myanmar, Cambodia, and Laos is glad to assist you with advice and guidance on your interest in doing business in the CLMV subregion. 

For further services regarding Cambodia, Laos, and Myanmar, please kindly visit us at: https://bit.ly/regionCLM or contact our Project Team directly: [email protected] 

#36: Implementing the German Supply Chain Due Diligence Law: A Golden Opportunity to Establish Vietnam's Business Position in the Global Supply Chain
#36: Thực hành  Luật thẩm định chuỗi cung ứng: Cơ hội vàng để xác lập vị thế doanh nghiệp Việt trong chuỗi cung ứng toàn cầu

[Tiếng Việt bên dưới]

 The new German Supply Chain Due Diligence Act came into effect on January 1st, 2023, establishing groundbreaking regulations for corporate responsibility in global supply chains. In this landmark legislation, companies will now be required to conduct extensive human rights and environmental due diligence across their entire supply networks.

In this episode, Ms. Lanh Huyen Nhu, in charge of Sustainable and Climate-Resilient Supply Chains as the Business Scout for the BsfD program, funded by the Federal Ministry for Economic Cooperation and Development and implemented by the Delegation of German Industry and Commerce in Vietnam – AHK Vietnam,  engages in a discussion with high-profile representatives from both countries about the current state of compliance with this law by businesses from both nations, as well as the implications and opportunities presented by this new law. Joining the conversation are:

Mr. Vu Ba Phu, General Director of Vietrade 

Mr. Truong Van Cam, Vice Chairman cum General Secretary of VITAS  

Mr. Marko Walde, Chief Representative of AHK in Vietnam, Laos, Cambodia, Myanmar

The representative of a Vietnamese authority and association, as well as the representative from a German trade promotion organization discuss together the compliance challenges businesses may face in meeting the Act's stringent standards and highlight how local businesses can strengthen their partnerships with German importers by enhancing their corporate responsibilities towards human and environmental concerns.

Through this podcast episode, Vietnamese businesses can gain valuable insights on how their company can best prepare for and leverage the changes brought on by this supply chain transparency revolution.

AHK Vietnam provides advisory resources and supports the sustainable journey of not only Vietnamese but also German enterprises. Kindly visit us at: https://vietnam.ahk.de/en/services/supply-chain-act-services or contact our Project Team directly at:  [email protected] 

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#36: Thực hành  Luật thẩm định chuỗi cung ứng: Cơ hội vàng để xác lập vị thế doanh nghiệp Việt trong chuỗi cung ứng toàn cầu

 Đạo luật thẩm định chuỗi cung ứng mới của CHLB Đức (LkSG) có hiệu lực từ ngày 1/1/2023, thiết lập các quy định đột phá về trách nhiệm của doanh nghiệp trong chuỗi cung ứng toàn cầu. Theo Đạo luật, các công ty Đức được yêu cầu tiến hành thẩm định nhân quyền và môi trường trên toàn bộ mạng lưới cung ứng của họ trên toàn cầu.

 Trong tập podcast này, Ms. Lành Huyền Như, Quản lý dự án Chuỗi cung ứng bền vững và thích ứng với biến đổi khí hậu tại Việt Nam, một dự án nằm trong khuôn khổ Chương trình BsfD, được tài trợ bởi Bộ Hợp tác và Phát triển Kinh tế Liên bang Đức và do Phòng Công nghiệp và Thương mại Đức tại Việt Nam – AHK Việt Nam thực hiện,sẽ tham gia thảo luận với các chuyên gia của Đức và Việt Nam về tình hình thực hành kinh doanh có trách nhiệm  của các doanh nghiệp hai bên. Tham gia cuộc trò chuyện là các vị khách mời đặc biệt:

Ông Vũ Bá Phú, Cục trưởng Cục xúc tiến thương mại (Vietrade), Bộ Công thương

Ông Trương Văn Cẩm, Phó Chủ tịch thường trực kiêm Tổng thư ký Hiệp Hội Dệt May VITAS

Ông Marko Walde, Trưởng đại diện AHK tại Việt Nam, Campuchia, Myanmar và Lào

Thông qua cuộc đối thoại và từ những góc nhìn đa chiều, các chuyên gia phân tích những thá