As a nonprofit, it's easy to focus on gaining new donors as a means to grow and reach your financial goals. However, many organizations show that about 80% of their funding comes from around 20% of their existing donors. For that reason, it's crucial to learn how to cultivate your donors and turn them into long-term, highly invested supporters of your cause. On this episode, we're talking about 5 ways to cultivate your donor relationships. Listen in!