In this episode of the Unsubscribed! Podcast, Pierce Ujjainwalla welcomes Randy Frisch,  Chief Evangelist of Content Experience, Co-founder and President at Uberflip — a martech company that’s a leader in content experiences. As well as being an entrepreneur, investor, and a best-selling author, Randy is also a fellow marketing podcaster with his show ‘The Marketer’s Journey’. With Uberflip recently passing the 10-year milestone, Randy reflects on how perceptions around content have changed and its increased importance at every step of the customer journey. He also shares his insights into how to make the most of your existing content, and how to create a more personalized customer experience at scale.

In this episode, you’ll learn:

1) About the key inflection points in the evolution of Uberflip.

2) How attitudes towards the role of content have changed.

3) What it takes to create a great personalized content experience.