After a spending a few years in the restaurant industry Levi turned his entrepreneurial spirit towards the hat industry. Feeling the frustration of spending so much money on a hat Levi began to explore the possibility of bringing a top quality yet more affordable hat to the market.

After much trial and error, the Bellissimo brand was born. With its focus on customer service and customizable option Bellissimo has take the market by storm.

In this interview Levi shares:

• Life in the restaurant industry
• Starting a hat company
• Deciding your companies’ position
• Investing in customer service
• The anatomy of a hat
• You can’t manage something that is not measured
• Social Media Marketing