With inflation hitting a 30-40 year high, consumers, brands, and everyone in between wonder how it impacts our daily lives. Marcie Connan, Executive Vice President at Dig Insights, fueled by an insatiable curiosity, led a study to find out the ins and outs of how inflation is actually impacting consumers. 

Ian sat down with Marcie to go over some of the top highlights we discovered as a result of this inflation study. Tune in to learn:

• A high-level overview of the study
• Consumers’ emotional and behavioral responses to inflation
• The three primary segments we discovered
• Some of the most impacted and resilient product categories
• The silver lining some consumers have taken from this inflationary period

A big thanks to Marcie and her team for putting this study together. If you want to learn more about the study or dive into how inflation has affected more than 40 different product categories, you can find the full report at https://diginsights.com/the-great-inflation-report/.

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