I ran a management consulting business for 12 years, and during that time and beyond, I spoke to hundreds of consulting business owners.

Most of them mention having a client acquisition problem—they don’t know where to look for clients, how to approach them, how to craft an appealing proposal, or how to convert leads faster.

However, upon deeper investigation, I realized that most of them hadn't considered who they served and what value they provided. ⚖

Moreover, many targeted a broad spectrum of clients and got lost in the noise. To them, a wide reach seemed crucial because it allowed them to serve a larger client base.

To me, this is a fundamental problem that almost every consultant, advisor, and fractional executive I meet faces. They often fail to grasp the power of small markets and frequently misunderstand the concept of niching down. 👎 Some remain in the same place for decades without realizing how the principle of niching down can kickstart growth.

In this session, I’ll break down my own experience, transitioning from a generalist to a specialist consultant, and establishing my firm in a small, unknown niche, executing over 100 highly profitable engagements in that specific market alone. When you choose and serve the right niche, you can:

🎯 Increase sales faster

🎯 Drive higher gross profit

🎯 Eliminate losing deals over pricing

🎯 Consistently deliver results for clients

🎯 Have dream clients WANT to work with you