Marketing iS FULL of superstitions - beliefs and practices that feel almost supernatural, fated or like some kind of spooky magic (a term coined by Albert Einstein) and those superstitions create a quiet sense that Marketing is something to be feared.

How do we overcome the fear and the unpredictability of 'spooky magic'?

With a sufficient structure that creates stability.

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Mentioned in this episode:

Partner Promotions: VEA Office Professionals

https://veapros.com/understand-your-numbers/

Explore more Light on Marketing for solo & micro business owners:

www.lightonmarketing.ca

Reclaim your mind-space as coherent, conscious consumers:

https://lightonmarketing.substack.com