This episode explores how gathering real-world evidence and evaluation is an important part of encouraging adoption and spread of innovation in the health and care sector. Dr Nev Young talks about the publication of a new real-world evaluation guide for innovators released by the AHSN Network, we hear from Lee Omar, Founder and CEO of Safe Steps about how it has helped their business thrive, and Vandana Ayyar Gupta, Scientific Adviser at NICE on their perspective.