BD is a hot topic right now. Many are hoping AI is going to save them and they can automate their way out of the hole. The reality is if you want to win more clients, secure better business and grow your recruitment agency you must be able to answer these three questions. 

Simple questions that make the entire process of building a sales strategy and set of executable tactics easier. 

And if you want to automate your outreach, you still have to be able to answer these questions to build any form of meaningful messaging. Otherwise you’re simply contributing to the noise.