Elvis said TCB. Jen makes it OPT.

Jen Barkan and fellow DYC Online Sales Coach Melissa Fort take on the most misunderstood business relationship in new home sales: OSCs and Realtors. Packed with straight talk, roleplays, and real-life coaching moments, this episode helps online sales pros show up with clarity, confidence, and that signature lightning-bolt energy.

Jen redefines the King of Rock and Roll’s TCB (Taking Care of Business) as Teach, Connect, Business, offering a smarter way to serve realtors while keeping control of the conversation. From what to say, when to say it, and to how to collect buyer info without the awkward pause, this one’s full of sharp lines and sharper strategies.

Listen in and start treating realtors the way Elvis would: with purpose, presence, and a little swagger.

TITO Shoutout [3:10]

- Monica Fikany - Embracing AI in her role at New Home Inc.

Key Topics

- Realtors are leads too. That means CRM, follow-up, and relationship-building rules still apply

- Why pushing back (nicely) earns trust, sets expectations, and protects your builder’s time

- How to turn incentive chasers and vague referrals into real conversations that move things forward

Skills Check [31:51]

Can you answer each of these for realtors?

- Why buy new vs. used

- Why the appointment matters

- Why OSCs need the buyer’s info

- Why buy my builder

- Why they go in the CRM, too