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410. Ross Benes, Marketing Analyst and Author
This week, Paul interviews Ross Benes who is an author, journalist and analyst for eMarketer. Ross discusses his upcoming book, 1999, and how it was a such a pivotal year for today’s culture (reality TV, Netflix’s launch). In addition, Ross discusses how streamers have embraced advertising tiers and whether skinny bundles will stem the tide of declining linear television subscriptions.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By Lola Media
4.9
3333 ratings
This week, Paul interviews Ross Benes who is an author, journalist and analyst for eMarketer. Ross discusses his upcoming book, 1999, and how it was a such a pivotal year for today’s culture (reality TV, Netflix’s launch). In addition, Ross discusses how streamers have embraced advertising tiers and whether skinny bundles will stem the tide of declining linear television subscriptions.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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