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About this episode:

Jack walks Jeremy through his "gun to the head" exercise for building irresistible offers in cold outreach. They explore why most campaigns suffer from weak, boring offers and how to move from ridiculous fantasy promises to bold, realistic offers that actually get replies. Along the way, they break down concrete examples and the psychology behind what gets someone to respond to a first message.

Key topics discussed in this episode:

• Why offers are often more important than copy when it comes to getting cold outreach results
• The "gun to the head" exercise. starting in fantasy land where you can promise anything just to break writer's block and surface strong ideas
• How to gradually walk those fantasy offers back into reality while keeping them compelling enough that prospects cannot ignore them
• The "comfort spectrum" of offers. why feeling slightly uncomfortable about an offer is a sign you are ahead of competitors. plus the all important "stomach test"
• The difference between product or service deliverable offers and foot in the door offers. including examples like N95 mask outreach during COVID and podcast interview campaigns
• A live example of crafting an offer to sell a CRM for golf courses. moving from absurd promises to a feasible, high incentive pitch that Jack would actually stand behind
• How principles from Cialdini and first conversation psychology show up in cold outreach. including why small early commitments massively increase the odds of bigger yeses later

This episode is a practical playbook on fixing weak offers so your cold outreach has a real shot at earning replies. Listen in if you want sharper, braver offers that still feel honest and deliverable.

About the hosts:

Jack Reamer founded SalesBread.com. a lead generation agency that brings B2B companies one lead per day using ultra personal LinkedIn messages and cold emails. Show listeners can book a free 15 minute lead generation brainstorm session here. https://salesbread.com/contact/

Jeremy Chatelaine founded QuickMail.com. the most performant cold email platform to get replies, thanks to industry leading features like Deliverability AI and Advanced Stats. Start your trial today here. https://quickmail.com