Is your copy bad? And honestly… what even is bad copy?

Bad copy can be boring copy. Bad copy can be copy that nobody understands. It can be copy that’s too far above your ideal client’s head, or copy that doesn’t even fit the offer you’re selling. There are so many reasons copy can feel “bad,” but in this episode of Unicorn Messaging, I wanted to focus on the less obvious signs your messaging might actually be unclear.

Because most of us are already asking ourselves:
 “Does this make sense?”
 “Is this clear?”
 “Am I explaining this the right way?”

And yes, there are obvious signs your copy isn’t working. Like when people tell you they have no idea what you do. But there are also a lot of sneaky signs your messaging is missing the mark — signs that can actually look like success on the surface.

So in this episode, I’m walking you through 5 unexpected ways to tell if your copy isn’t converting the way it should be.

In this episode, I talk about:

•  Why engagement doesn’t always equal conversions 
•  The difference between being “a vibe” and having clear messaging 
•  How unclear sales copy affects your launches and content strategy 
•  Why posting feels so hard when your brand messaging isn’t locked in 
•  The hidden clue referrals can give you about your copy 
•  How strong sales copy makes content creation easier 
•  Why your audience shouldn’t need a sales call to understand your offer 
•  The role clarity plays in conversion copywriting and online sales 

This episode is for you if:

•  Your content gets engagement but not sales 
•  You feel like people like you but don’t buy from you 
•  You struggle to explain what you do clearly 
•  Your launches feel exhausting every single time 
•  You want stronger brand messaging and copy that converts 
•  You’re a female founder trying to stand out online without sounding like everyone else 

And if this episode helped you think differently about your brand voice, messaging, or sales copy, I’d love if you left a review for Unicorn Messaging. It helps more people find the show and helps me keep creating free content like this for you.

This was produced by Your Girl Media 

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