The Endgame Entrepreneur podcast, hosted by Kassie, has been rebranded from the Mastermind Mixer to focus more on long-term entrepreneurial goals, including retirement and legacy building. In this episode, Kassie speaks with Bridget and Lydia, co-founders of Visibility on Purpose, a PR and media training company helping small businesses gain exposure without massive budgets.

They discuss common PR misconceptions, emphasizing that media coverage isn’t just about pitching products but aligning with a publication’s goals and audience interests. They highlight the importance of knowing one’s own business objectives before pursuing media placements, as PR is a long-term brand growth strategy rather than a quick advertising fix. The conversation concludes with insights on alternative visibility strategies, such as podcast tours, and the necessity of goal clarity in both PR and business operations.

Check out this link for all of the links and show notes