The End Game Entrepreneur

In this episode of The Endgame Entrepreneur, Kassie shares her personal endgame vision: building a life on 30 acres in North Carolina with space for family, events, and a deep connection to nature. She discusses how she and her husband, a military family nearing retirement, have intentionally planned for this dream, using tools like MindMeister to align daily actions with long-term goals. Kassie also talks with her eight-year-old daughter, Coco, about her own aspirations, ranging from becoming an architect to owning a Chick-fil-A or moving to a big city. The episode highlights the importance of setting clear goals, making intentional choices, and taking small but meaningful steps toward a dream life. Kassie encourages listeners to reflect on their own endgame, stay focused on their vision, and take consistent action to make it a reality.

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The Endgame Entrepreneur podcast, hosted by Kassie, explores the journeys of business owners and the strategies they use to achieve meaningful success. In this episode, Kassie interviews Kelsey Flannery, owner of KaeRae Marketing, who specializes in Google Ads and SEO. Kelsey explains the power of Google over social media for business growth, highlighting the importance of audience behavior, keyword strategy, and leveraging Google tools like Google Business Profile and Google Analytics. She also shares insights on AI in content creation, advising business owners to use it as a tool rather than a replacement for original content. Kelsey encourages listeners to explore her services, free resources, and YouTube channel for further education, while Kassie wraps up by inviting listeners to connect through her newsletter and continue working toward their entrepreneurial goals.

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Kassie Layne – Online Business Management Services

The Endgame Entrepreneur podcast, hosted by Kassie, has been rebranded from the Mastermind Mixer to focus more on long-term entrepreneurial goals, including retirement and legacy building. In this episode, Kassie speaks with Bridget and Lydia, co-founders of Visibility on Purpose, a PR and media training company helping small businesses gain exposure without massive budgets.

They discuss common PR misconceptions, emphasizing that media coverage isn’t just about pitching products but aligning with a publication’s goals and audience interests. They highlight the importance of knowing one’s own business objectives before pursuing media placements, as PR is a long-term brand growth strategy rather than a quick advertising fix. The conversation concludes with insights on alternative visibility strategies, such as podcast tours, and the necessity of goal clarity in both PR and business operations.

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In this special Monday episode, Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A session, all offering practical guidance on topics like marketing, systems, and finance.

Alongside learning, social events include live music, themed gatherings, and a Louisville-themed field trip, fostering community and creativity.

The event venue, The Bungalow in Louisville, supports the collaborative spirit with its quirky charm and communal atmosphere.

Tickets cover all activities, meals, and accommodations, with a VIP option adding exclusive coaching opportunities.

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**Update: Ali and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!**

Teaming up under ESC Events, Kassie and Ali are excited to discuss the new offer they developed after their recent ESC Conference, which exceeded their expectations by fostering numerous business connections. In addition to the ESC Retreat, they want to continue supporting their community throughout the year.

Inspired by Ashlyn Carter's newsletter approach, they are launching the ESC Impact Weekly Subscription. This newsletter will provide practical, themed content on operations, community, marketing, and lifestyle, designed to support solopreneurs and small business owners.

The subscription will be available starting from August 7th to August 13th, offering a free month for early subscribers. After the open cart period, the ESC Impact Weekly Subscription will be available for $12 per month, with a 30-day free trial to showcase its practical, actionable content.

They are also hosting two webinars on August 7th and August 12th, titled "8 Steps to ESC the Grind: Actionable Strategies for Female Entrepreneurs" offering a preview of the subscription's benefits.

Kassie and Ali emphasize that the subscription will provide immediate, useful strategies without any fluff!

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• August 12th Webinar
• August 7th Webinar

Marisa Lonic is on today's episode! She's the founder of Mama Work It, an organization supporting working moms in balancing their various roles. Marisa shares her personal journey of feeling overwhelmed while managing a demanding corporate job and family life, leading her to create resources for working mothers. She emphasizes the importance of time management, practical hacks, and the internal work required to manage guilt and maintain a sense of balance. Marisa discusses her transition from corporate work to full-time entrepreneurship and highlights the varying needs of her coaching clients, ranging from corporate professionals to aspiring entrepreneurs.

The conversation highlights the importance of writing down tasks to clear mental clutter and the value of having accountability partners. Marisa also explains the different ways clients can work with her, emphasizing the importance of finding the right coach-client fit and incorporating both practical strategies and mindset work into her coaching.

Throughout the episode, Marisa advocates for the integration of mindset work and practical strategies, including manifestation and intuition, to achieve both personal and professional goals.

• Morning Manifesting Meditation
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• Slay the Day I Mama Work It

This episode features a conversation with Allison Hardy, an email marketing strategist. Allison specializes in helping coaches and experts automate their marketing processes, allowing them to focus more on client work rather than constant promotion. She emphasizes the importance of choosing a reliable email platform with good deliverability and automation features, recommending ConvertKit, which she has used for years. Allison also shares her journey into email marketing, which began after being laid off while pregnant and pivoting from personal training to business mentoring. She highlights the importance of not overwhelming clients with information during onboarding, suggesting a gradual approach over two weeks.

Allison discusses her approach to webinars, noting that she hosted them bi-weekly to keep her skills sharp and maintain consistent lead generation. She also underscores the value of transparency, using personal success stories and client testimonials to build trust. Allison advises listeners to be their own best clients by implementing the strategies they recommend to others, thereby demonstrating credibility and effectiveness.

The episode concludes with Allison promoting her $80,000 email template and encouraging listeners to connect with her on Instagram.

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• The $80,000 Email Template
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Angelica Pompy of Pompy Portraits and Angelica Pompy Education shares her journey as a boudoir and maternity photographer in Jacksonville, Florida, and her transition to a business coach and marketing strategist for female entrepreneurs. She emphasizes the importance of creating a memorable client experience and how her peers encouraged her to start coaching.

Angelica recently launched "Business Church," a social media and business marketing membership aimed at helping women master their marketing strategies, offering themed quarterly content, live workshops, and a supportive community.

She discusses how she manages her time by dedicating specific days to her education business and photography, ensuring she maintains boundaries to protect her peace. She shares her experience of building a team during the pandemic to support her growing business, emphasizing the importance of having a visionary assistant.

Angelica elaborates on her systematic approach to planning the year and implementing new systems and highlights her strong partnership with her husband, balancing work and personal life.

She provides details about the upcoming topics in her Business Church membership for 2025 and invites listeners to join for a free month.

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• Photography Business Coach + Education | Angelica Pompy
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2nd time guest, Lucy Kelly, a marketing strategist for creative entrepreneurs, shares her journey from being a speech pathologist to discovering her passion for jewelry-making during a summer of self-improvement. Her business evolved from making and selling upcycled vintage jewelry to becoming a marketing strategist and coach, where she now manages both product sales and coaching, constantly reorganizing and automating processes to handle her growing responsibilities. Despite having efficient workflows for her product business, Lucy faces challenges in managing software tools and launching webinars, and is considering hiring an Online Business Manager (OBM) to ensure everything runs smoothly.

In the latest part of the discussion, Lucy elaborates on her difficulties with various software tools and systems. She mentions her struggle with webinar platforms like Demio and Zoom, where she faces issues with bandwidth and integrations.

Kassie, who is an OBM herself, suggests that Lucy might benefit from having someone oversee these systems, as switching between different tools like Kajabi, ConvertKit, and Thrivecart creates complications. She explains how having an OBM can help Lucy streamline her processes and ensure her systems work efficiently without her constant oversight.

As the conversation progresses, Lucy acknowledges the need for an OBM to help manage her growing responsibilities, especially with her personal commitments and the inefficiency of spending time on technical issues.

They discuss the benefits of having an OBM to oversee these processes, allowing Lucy to focus on her core strengths and business growth. Lucy concludes by outlining her upcoming offers, including the Marketing School for Makers and coaching services for scaling successful handmade businesses, leveraging her expertise in Facebook ads and customer behavior.

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• Start and Grow a Handmade Business | Bloom by bel monili

Kassie is joined by Lydia, who shares her story of transitioning from a military spouse and school teacher to a custom cookie business owner. Lydia explains that her husband served in the Marine Corps for almost 11 years, after which she became a teacher until she became pregnant with her sixth child and found teaching overwhelming. Lydia then decided to quit her teaching job and focus on her side hustle of making custom cookies, aiming to replace her teaching salary with her new business.

Despite the challenges, including a premature baby, Lydia successfully replaced her teaching salary with her cookie business within six months. Over time, she expanded her business to include cookie classes, raising her prices and optimizing her processes to work less while earning more. Currently in her third year, Lydia has further scaled her business by adding a booth in a storefront, teaching cookie classes, and securing significant corporate clients like a local casino.

Lydia shares how her initial marketing strategy of featuring local shops on her cookies quickly gained popularity, but she had to stop due to becoming too busy. She discusses the automation of her business's backend processes, including inquiries, contracts, and invoices, to handle the increasing workload efficiently. Lydia uses her website to streamline orders and employs automated responses to manage customer expectations and communication, ensuring she maintains a balance between her work and personal life. The conversation then shifts to the importance of setting boundaries and implementing automation to sustain business growth.

Kassie truly enjoyed her conversation with Lydia and looks forward to the next one!

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