Let's walk through what would be like to open an Etsy Storefront that your clients could connect to as if they were shopping in a real life storefront. I walk you through things to think about, avenues to take, and options to elevate your experience with hopes of retaining more business!

Paired Cocktail: The Drunkin' Ginger - a bourbon cocktail with ginger, orange, and rosemary

In this episode, host Kassie shares updates on many of her ventures. Specifically, she recaps the launch event for her newest venture - The Elements Bar, a mobile bartending service that she launched with her mom. She also gives a positive update on Kassie Layne Photography and the direction in which it is headed! Lastly, Kassie drops all of the updates surrounding The ESC Conference and the excitement (and fatigue) surrounding the event's upcoming date!

Aside from her updates, she gives tips and tricks to selecting and implementing a CRM into your business. Kassie encourages you to make a list of everything you need out of a client management system and a virtual assistant before you even start the search. She also lends her insight as to why everyone is so stressed and how that can be fixed.

• The Spicy Duchess: an English cucumber and jalapeño margarita!

A doctor telling her, at age 8, that she was “fat” and needed to go on a diet led Elizabeth Hronek down an unhealthy path that inevitably ended with her being over 300 lbs and unknowningly pregnant.

While in college and living in her car, Liz decided that this could not be her life forever and started to make changes. She eventually became a certified personal trainer and, while helping others, she realized there was a lot of the same issues coming back and she could help with that, too.

She is now a personal development coach, ensuring that her clients are sound mentally, physically, and emotionally.

She shares her perspective, her advice, and a little bit about how she makes it all work behind the scenes!

Welcome to Season 3 of The Mastermind Mixer! In this episode, host Kassie shares her approach to integrating workflows and client experience in the short-term rental industry. She discusses the importance of providing a seamless client experience by ensuring the property has all the necessary amenities and smart devices. Kassie also emphasizes the need for high-quality photos and videos to accurately showcase the rental property. She suggests creating a digital guidebook for guests and researching the cost of doing business in the area. Kassie encourages the use of a team, including a cleaning company and maintenance personnel, to manage the property effectively. She also advises on pricing strategies, cleaning fees, and personal touches to enhance the client experience. The episode concludes with tips on obtaining reviews and building a business beyond the short-term rental.

• Ensure the rental property has all the necessary amenities and supplies for the advertised occupancy.
• Use smart devices to automate processes and make the rental more efficient.
• Take high-quality photos and videos to accurately showcase the property.
• Create a digital guidebook for guests to provide up-to-date information.
• Research the cost of doing business in the area and consider partnering with service providers.

• Spiced Apple Coup

Stay tuned for more insightful episodes of The Mastermind Mixer!

TW: Cancer

Kassie shares the personal journey of facing a cancer diagnosis (Low Grade Serous Ovarian Carcinoma) and the decisions that followed. The episode delves into the timeline of her diagnosis, the struggles, decisions, and reflections during this challenging period.

She walks you through how the cancer was discovered, the support she had, and discusses the difficult decisions she had to make regarding her treatment, emphasizing the internal struggle and the weight of deciding what was right for her.

The episode touches on the emotional challenges, the impact on identity, and the struggle to maintain normalcy while dealing with side effects like severe hot flashes, bone pain, and fatigue.

Kassie opens up about the decision to return to therapy, highlighting the importance of mental health support and the positive impact it has had on her journey.

Reflecting on the hardships of 2023, Kassie shares valuable lessons and encourages listeners to demand more from healthcare, especially when it comes to women's health. She emphasizes the importance of self-advocacy and encourages others, especially women, to demand more in terms of medical care, annual checkups (transvaginal ultrasounds), and tests (CA-125).

In this episode, we explore the world of branding with Emily Cecile from Cecile Creative Studio. Emily shares her unique approach to the branding process and how she helps her clients bring their brand visions to life. The conversation dives into the essence of branding, uncovering the depth of strategy, design, and vision that forms the core of her creative process.

Emily's branding experience starts with a discovery call, where Emily delves into the client's vision. She emphasizes the importance of alignment, ensuring that she's the right fit to help them realize their vision. Emily's philosophy centers on intentionality, believing that every aspect of a business should be thoughtfully considered.

A key element in Emily's process is the Brand Exploration Workbook. This in-depth workbook encourages clients to reflect on their brand on a profound level. It encourages them to envision their brand's future and audience impact, transcending the surface-level considerations that often limit brand development.

The episode highlights the significance of going beyond demographics and understanding the deeper layers of the target audience. Emily's approach to branding is all-encompassing, encouraging clients to think holistically about their brand.

Emily's belief that strategy should precede design is a guiding principle in her work. She passionately advocates for design that stems from a strategic foundation, allowing the visual elements to seamlessly tell the story created by the strategy.

Tune in to this episode and gain invaluable insights into the world of branding from Emily Cecile. Whether you're a business owner looking to revamp your brand or a creative professional seeking inspiration, this episode offers a wealth of knowledge and practical tips to elevate your branding journey.

• Join the Business to Brand Waitlist
• Listen to Emily's podcast
• Find Emily on IG!
• Cecile Creative Studio | Female-Led Brand & Marketing Studio

IG: @ intothefashionindustry

TT: @ fashioncareermentor

Site: mariahedian.com

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Free live networking Masterclass: Thursday, Nov 30 - 2pm EST

"From Intern to Six-Figures: My 3-Step Networking Formula for Building Valuable Connections in the Fashion Industry"

Sign up: mariahedian.com/networkingmasterclass

Fashion Network Society

Fashion Network Society is a 4-week transformational program that teaches fashion professionals the secrets to overcoming networking struggles and building influential relationships to level-up their fashion careers with confidence.

In addition to the core modules, it includes :

• 40+ videos, audio files, templates
• A resource library with recommended Tools of the Trade
• A private FB community for members only for extra support from Maria + team
• Networking Follow-Up Made Easy Template Pack
• Linkedin Connection Request Template Pack
• Fashion Event Conversation Starters and Icebreakers Guide
• Strategic Questions to Ask at Your Next Interview

This is the last time FNS will be offered in 2023. Doors close Friday, Dec 1st.

To enroll: mariahedian.com/fns

In this episode, we delve into the captivating entrepreneurial journey of Kasie Dobbs, a dynamic businesswoman. Her unique approach to business and life provides a unique perspective on building a successful and meaningful career.

Kasie's journey is a testament to her fearless spirit and her ability to embrace opportunities as they come. She confesses to often diving into new ventures without having all the answers. This "how hard could it be" attitude has driven her to start businesses, even when she didn't know all the ins and outs.

Throughout the conversation, Kasie shares her experiences in both the grocery store and hotel business, providing valuable insights into her hiring process and when she decides to scale her team. She emphasizes the importance of hiring individuals who align with the company's values but also acknowledges her own tendency to keep non-working relationships alive for too long.

Kasie's experience growing up in a family of entrepreneurs has shaped her approach to raising her own children. Her unique educational philosophy, which she terms "unschooling," allows her kids to explore their interests and gradually find their way into various aspects of life and work.

• Watch them on Youtube
• Check out Kuxtal Market
• Find Kasie on IG!
• Visit Kasie's website

We're joined by Jamie Kullman of Leading Voices, a passionate advocate for all things podcasting. Jamie takes us on a remarkable journey from her early days in a surprising venture to her career in the podcasting world.

Jamie's entrepreneurial experience began in a rather unconventional way, as she delved into the world of reselling hubcaps on eBay. What started as an ingenious side hustle quickly evolved into a profitable venture, with teenage Jamie witnessing rapid success as these parts sold like hotcakes.

She realized the untapped potential in discarded car parts that most would overlook -- she even managed to work out an arrangement with car dealerships' representatives, giving them a way to make extra cash while preventing valuable parts from going to waste.

Her resourcefulness and entrepreneurial spirit led her to accumulate vast quantities of these parts, eventually earning her the nickname "The Hubcap Queen." With storage units filled to the brim, Jamie's hubcap empire continued to grow.

As she matured, Jamie's interests shifted towards business development and coaching. She expanded her portfolio, engaging in business coaching alongside her podcasting journey. While her eBay venture continued running smoothly, Jamie decided it was time to gracefully part ways with this successful but energy-consuming enterprise.

The wisdom Jamie shares is invaluable: entrepreneurship isn't just about building, but also about knowing when to let go. She sets an example of embracing change and understanding the importance of allocating energy to new opportunities. Her story reinforces the entrepreneurial truth that growth requires letting go of the past.

• Elevate Your Impact and Foster Authentic Connections Through Influential Podcasting
• Listen to the Aligned With Purpose podcast
• Join Jamie on LinkedIn
• Find Jamie on IG!

Today, we invite you to join us on a fascinating journey with the incredibly talented Alison Fairbrother, an artist and calligrapher!

Alison shares her experience of tackling live art, a craft that leaves little room for error, especially when working with the unforgiving medium of watercolor. The challenge of live painting is a do-or-die moment for artists and Alison provides insights into how she's mastered this unique art form.

Ever wondered how an artist's journey begins? Alison's story is a familiar one, starting with friends and family requesting her artwork for their special moments. Her journey of turning passion into a career began with creating wedding stationary suites, an artistic endeavor that set the stage for her flourishing creativity.

Alison's artistic identity, Works of Harte, was conceived when her husband encouraged her to start an Instagram page to showcase her work. The clever name emerged from playful wordplay and has since become an integral part of her evolving brand.

As for her career, Alison is on the brink of an exciting transition from balancing commissions, live paintings, and her day job to the possibility of going full-time. While there's a touch of nervous excitement, Alison is confidently stepping into this new chapter.

We are both creatives and mothers in the wedding space so we discuss the challenges of balancing artistic pursuits with family life. They share insights into finding harmony in their creative careers while tending to their families.

• Find Works of Harte on IG!
• Shop Alison's Art
• Works of Harte Website