Banking on Digital Growth

42) #ByTheBook: Purpose Can Power Your Financial Brand Internally

Listen Later

Purpose can power your financial brand. But your purpose is fragile if it's not backed up by process and by proof.

On this episode of Banking on Digital Growth, I continued our earlier conversation about the idea of banking on purpose. This time, we talked about the internal power of purpose.

I discussed:

  • Why purpose-driven thinking is key for internal stakeholders
  • The four elements of a purpose statement
  • The story of Aspiration, a purpose-driven financial brand that began in 2015 and has raised $100 million in capital

    • You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Banking on Digital GrowthBy James Robert Lay
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    28 ratings