David Traub – Simple Podcast Press

David is an extremely nice person who really appreciates his customer base. He thinks of himself of being a salesman. Many people have a negative connotation with a “salesman”, but when you do it right it’s absolutely not the case. Sales is about having conversations with prospects and helping them come to an understanding on their own. David Traub does two things:

* He works with business clients that sell their own services and they don’t have the income they want because they aren’t getting enough new customers.

* He also makes sure that he continues to practice what he preaches. He not only coaches other sales people, but he works as a sales person himself.

So many people hate “selling”. It’s not necessarily the act of selling, it’s the thought of selling. People don’t like to be pushy or manipulative about the process. David says that you don’t have to be “pushy” in order to be a good sales person. The main objective is drawing out a conversation so that prospects come to a decision on their own.

David Traub Writes Book About Sales

Team of One is a book that David wrote that incorporates two core concepts.

* The 5 Secrets of Top-Performing Sellers

* 4.5 Step System

David highly recommends reading The EMyth Revisited by Michaele E. Gerber if you are a business owner or leader. The most successful businesses are set up with systems in place.

The 10-Second Sale – How to Write Powerful Emails that Help You Sell Smarter, Better and More was his second books. He basically took a collection of the emails he used over his career. David realized that he was using similar emails for everything he was doing so he decided to put these in a book to help others generate ideas for their own email campaigns.

Types of Different Email Campaigns

A drip campaign is an email camapaign that has prospects in some sort of auto response system. Using this strategy, you can send your prospects emails about that topic so it keeps them engaged and continues to build the relationship for future business opportuities.

An active campaign is directed toward people that you may have a better relationship with. These sorts of people, until they say they are not interested or they buy, will receive a more frequent and personal email in order to generate phone conversations instead of selling through email itself.

David adds value in his email campaign. He is less likely to add “Sales Offers” in every email. He is a big believer in providing content that will help your audience for free… no strings attached. He will add offers in some emails, but keeps them spread out to ensure his audience likes, loves and trusts him.

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