Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, discusses the similarities between insights professionals and architects, the importance of foundational research, and changing the perception of what it means to be part of an insights team.

42. Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. 

We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.

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Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.

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42. Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research

42. Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research