Verganti highlights that radical innovation, or "epiphanies," come from challenging assumptions and reframing purpose, not just solving problems. He suggests that the rise of AI presents an opportunity to create new forms of expression, rather than replacing human creators. The text posits that true design is about creating meaning and advocates for inside-out innovation, driven by the innovator's vision, over traditional user-centric methods. Ultimately, Verganti stresses the need for creators, critics, and industries to reframe their thinking to navigate technological disruption and shape a meaningful future.

Show Notes

📌 Here you find the summary of Roberto Vergantis lecture at the Stockholm School of Economics about AI and innovation through meaning

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 2025

📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management:

📌The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here:

📌🔗𝗱𝗜𝗣𝗹𝗲𝘅 is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Browse through the topics or look for a specific answer and an expert for your questions.

📌 In the 🔎𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 you will find all the important terms of IP management explained in detail including audio summaries for each term:

📌 Here you find Prof. Dr. Roberto Verganti on LinkedIn