My guest today is Casey Hill, a growth veteran with over a decade of experience helping software companies scale fast. In this episode, we dive deep into LinkedIn strategy and optimization for higher ed marketers. Casey currently leads organic growth at ActiveCampaign, where he's pioneering creative ways to grab attention and break from the mold.

Key Takeaways:

• Use firsthand experiences and specifics in your LinkedIn posts to establish authority and credibility. Share actual data, metrics, and examples from your own work.
• Post frequency matters - you can now post more regularly without worrying about cannibalizing views. LinkedIn treats each post independently.
• Engage with LinkedIn Learning collaborative articles to build your expertise and earn topic badges on your profile.
• Use LinkedIn Search alerts to get notifications when people discuss topics you want to follow. Great for engaging within your niche.
• Check the LinkedIn Ad Library to see what ads competitors are running - copy, creatives, targeting info.
• Don't include links in posts - it tanks reach. Add them in the comments instead.
• Tag people who will actually engage - don't tag those unlikely to interact. Too many disconnected tags will throttle your reach.
• Build a robust, targeted network on LinkedIn. It's better to have 500 highly relevant connections than 5000 random ones.
• Use email marketing platforms like ActiveCampaign to segment and personalize campaigns based on student interests and attributes.

  
  

Connect with Casey Hill:

• LinkedIn: https://www.linkedin.com/in/caseyhill
• Twitter: https://twitter.com/Growth_Corner
  
  

Connect with ActiveCampaign:
https://www.activecampaign.com/

Connect with John Azoni:

• LinkedIn: https://www.linkedin.com/in/johnazoni
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