This podcast emphasizes that collaboration with both customers and suppliers is crucial for product success, as many products fail due to not meeting market needs or experiencing cost overruns. It highlights the importance of balancing customer willingness to paywith cost-effective development to achieve product-market fit. The author suggests actionable strategies for marketers, such as involving customers in ideation and suppliers in design discussions, emphasizing that emotional intelligence, empathy, and trust are vital components of successful collaboration, ultimately leading to better products and faster time-to-market.

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