In this episode, we chat with Ronnie Higgins, a content marketing professional with decades of experience. Among the many topics we discuss, we discuss the importance of Content and Media and how it has evolved in the last few years. We also discuss

From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our community to consider donating to registered charities that help those affected by these unfortunate current events (Red Cross Canada, UNICEF, etc.)

In this episode, we chat with Emily Kramer, the co-founder at MKT1. Among the many subjects we touch upon, we discuss the fine line between free being "too good" or "useless," how looking at category leaders for inspiration may not be the best for early-stage startups, her transition from operator to consultant, and much more.

Are there any definitions in the marketing space that bother you? Drop it in the comments.

From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our community to consider donating to registered charities that help those affected by these unfortunate current events (Red Cross Canada, UNICEF, etc.) If you donate and send us your receipt at [email protected] by March 18, 2022, we will match your donation dollar-to-dollar, up to $2,000.

In this episode, we chat with Katie Paterson, VP of Marketing at Nudge. Among the many subjects we touch upon, we discuss the importance of aligning sales and marketing to push revenue forward. We also discuss attribution and how caring about setting up the right data collection systems is paramount, gating content, and much more.

Timestamps:

Are there any definitions in the marketing space that bother you? Drop it in the comments.

From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our community to consider donating to registered charities that help those affected by these unfortunate current events (Red Cross Canada, UNICEF, etc). If you donate and send us your receipt at [email protected] by March 18, 2022, we will match your donation dollar-to-dollar, up to $2,000.

Timestamps:

We hope you enjoy it.

In this episode, we chat with Dave Bunce, CEO at Morphio. Among the many subjects we touch upon, we discuss the importance of understanding financial metrics as a marketer. Making sense of attribution in the ad-blocker scenario and how an agency business differs from a SaaS business.  

In this episode, we chat with Amrita Gurney, Head of Marketing at Float. Among the many subjects we touch upon, we thoroughly discuss the tension of brand and performance to drive recognition and revenue. Marketing departments and functions are evolving, and as Amrita argues, brand+performance is a much better equation than brand vs. performance.

In this episode, we chat with Stella Garber, former Head of Marketing at Trello. This episode is fantastic to learn more about bottoms-up adoption, what worked for Trello, what changed when Atlassian acquired them, and how Stella led the team to build a fantastic product.

In this episode, we chat with Tukan Das, CEO at LeadSift. We discuss intent, what works and what does not with intent data, and his overall experience and journey as an entrepreneur.

Some of the topics we discuss:

We hope you enjoy it!

In this episode we chat with Jillian Dixon, Director of Demand Generation at Sprout Social, about Marketing Ops.

We discuss attribution, brand vs. performance, managing revenue teams, product-led growth, and the fallacy of "dead" things in marketing, among other subjects.

We hope you enjoy it!