Whether you’re starting a new business or changing the direction of an existing one, picking a niche is the best decision you can make as a small business owner. And Allison Strickland can confirm that. 

She is a Salesforce developer for a large life sciences company and owns two of her own businesses in the same niche: healthcare and higher education for healthcare. 

In this episode, Allison explains why the riches are in the niches and how she plays in communities to gain clients. She also shares her story on how to run a consultancy business on top of a full-time job and kids.

Links

• 420 - Show Notes
• Allison’s LinkedIn Profile
• Shea Hawk Solutions
• ATStudy Buddy
• Cloud Consultants Collective
• SendSpark

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• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: [email protected]

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