Last month, we released an episode called AI Killed My Podcast and accidentally stumbled into a much bigger experiment than we intended.

The internet had opinions. People argued about the title. They argued about the thumbnail. They argued about whether AI could possibly understand what makes content successful.

Then the analytics arrived.

This week, Will and Trent break down what happened when one of NetHeads' most talked-about episodes generated more clicks, more engagement, and more subscribers than expected—while simultaneously proving a hard truth about content creation in 2026.

Along the way, they discuss using AI and analytics tools to make smarter creative decisions, why podcasts continue to struggle on modern platforms, and how creators can better focus their limited time and energy.

Also this week:

- Lessons learned from the AI Killed My Podcast experiment

- Content Creator Corner: optimizing your editing workflow

- Daily content creation and the realities of building a channel

- The ongoing Mandalorian armor 3D-printing project

- Will's surreal experience attending an early screening of The Mandalorian & Grogu and watching it alongside Kevin Smith

Patreon Supporter of the Week: Mark Lamb

This episode is sponsored by Sliceworx. Go to https://www.sliceworx.com/?ref=WILLWILKINS and use offer code THATWILLWILKINS for 5% off your purchase. Whether you're printing cosplay armor, functional parts, or your next passion project, Sliceworx offers premium filament, NeoDipped build plates, and monthly subscription boxes packed with useful extras for makers and creators alike.