In the final episode of our How to Open a Salon in Toronto series, Nicole and Alicia dive into the exciting world of branding, marketing, and launch strategy. They unpack what it takes to build a magnetic brand, attract your dream clients, and design a marketing plan that works without overwhelming you. From choosing booking systems and creating content to planning a buzz-worthy grand opening, this episode covers the essentials of getting your salon noticed.

Along the way, you'll learn how to: ✅ Define your brand identity and values ✅ Identify and market to your dream client ✅ Build a marketing plan that's consistent, not constant ✅ Create content and visuals that build trust ✅ Launch your salon with confidence and visibility

This episode closes out our 6-part summer series on opening a salon in Toronto—but the lessons apply wherever you are. If you missed the earlier episodes, now's the perfect time to go back and catch the full roadmap to salon ownership.

We'll be back soon with Season 5, bringing you more authentic conversations, empowerment, and community in the beauty industry.

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