GM of Patagonia on how a business can be a force for good.

Patagonia is one of the most famous outdoor brands in the world and is also renowned for leading the pack when it comes to experimenting a different way of conceiving and running a business. It’s mission statement is bold and unusual : "We’re in business to save our home planet.”

In this episode, I talk to Ryan Gellert, General Manager of the EMEA (Europe, Middle-East, Africa) region about the big challenges of our time and the role that a business can and should play in addressing these. 

Interview recorded on March 10, 2020

#patagonia #transition #sustainability #businessforgood

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• How do you look at the world today, what is at stake and what should we be spending more time discussing collectively?
• How is it possible to run a business whilst having a mission of saving the planet? 
• What does Patagonia do differently from most companies? What is the playbook?
• Can it be applied to all companies? Are there some things unique to Patagonia that make it possible to act this way when other companies can’t? 
• What are the structural hurdles that prevent companies from really changing?
• There is now a trend around environmentalism and sustainability is becoming a buzz word. All brands are coming up with big plans to become “sustainable” and save the planet. How do you see this at Patagonia?
• What is your take on leadership and maintaining your values at work?
• Do you think that the way our economy works can change, can our system can change, and can it be done soon enough?  
• What do you recommend the CEOs / top leaders of any organisation should start or stop doing?
• What scares you, and what gives you hope, when you look at the world today? 
• What are the two books that everyone should read?

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