“I am an eternity thinker. I wanna make an eternity impact, not just an impact today.” - Pristine Beers

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Episode Summary: In this inspiring episode of True Grime Stories, I sit down with Pristine Beers, CEO of White Lilac Cleaning, to discuss her journey from hands-on cleaner to leading a thriving, multi-location cleaning business. Starting in Wasilla, Alaska in 2018, Pristine grew her business to three locations, including Anchorage, AK, and Mesa, AZ, while staying true to her faith-driven mission. She shares candid stories about the struggles of letting go of field work, the mindset shifts needed to trust and empower a team, and how her commitment to biblical principles guides her leadership. Pristine’s focus on making an “eternity impact” over just day-to-day gains offers powerful lessons for entrepreneurs looking to align their business growth with purpose and values.

Key Topics:

• Pristine’s transition from cleaner to CEO and the challenges of leaving the field.
• The strategic decision to expand into multiple locations, including cross-state operations.
• Overcoming fears around hiring and trusting others with client relationships.
• Building a mission-driven business rooted in faith and biblical principles.
• Balancing growth goals with flexibility when life changes happen.
• Leading with compassion, grace, and a long-term vision for impact.
• Encouraging employees to set and achieve personal goals, such as buying homes or paying off debt.
• The importance of investing in business training, mentorship, and proven systems.
• Viewing business as a platform for both financial freedom and generational change.

Guest’s Information: 

• Learn more about White Lilac Cleaning at: https://whitelilaccleaning.com/
• Learn more about Little White Flamingo at: https://www.littlewhiteflamingos.com/
• Learn more about Living Water Family Home at: https://livingwaterfamilyhome.com/
• CBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work.

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