November 16, 2020

43) #InsideDigitalGrowth: Bridge the Gap Between Marketing and Sales

21 minutes

Marketing sees the value of digital, but sales culture can be heavily entrenched around the branches. How can we begin to bridge the gap between marketing and sales teams?

In this episode of Banking on Digital Growth, I answer this question from Tyler, a marketing director for a bank in the Midwest.

I talk about:

Why financial brand CEOs don't trust marketers and marketing teams

How chief marketing officers are transforming their role into chief growth officers

Why marketing teams need to hold themselves to higher standards

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

...more

View all episodes

By James Robert Lay

2828 ratings

November 16, 2020

43) #InsideDigitalGrowth: Bridge the Gap Between Marketing and Sales

21 minutes

Marketing sees the value of digital, but sales culture can be heavily entrenched around the branches. How can we begin to bridge the gap between marketing and sales teams?

In this episode of Banking on Digital Growth, I answer this question from Tyler, a marketing director for a bank in the Midwest.

I talk about:

Why financial brand CEOs don't trust marketers and marketing teams

How chief marketing officers are transforming their role into chief growth officers

Why marketing teams need to hold themselves to higher standards

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

...more

Share 43) #InsideDigitalGrowth: Bridge the Gap Between Marketing and Sales

Sign up to save your podcasts

43) #InsideDigitalGrowth: Bridge the Gap Between Marketing and Sales

43) #InsideDigitalGrowth: Bridge the Gap Between Marketing and Sales