“When you're writing a book, you don't realize how much marketing is gonna fall to you.” - Linda Ulleseit

In “43. Paper Lantern Writers, A Book Marketing Collective, Part 1,” host Beth Barany, creativity coach and science fiction and fantasy novelist chats with the founding members of the Paper Lantern Writer’s Collective — Ana Brazil, Edie Cay, and Linda Ulleseit — where they discuss their inspiration behind forming the collective, the individual genres they write, and discuss the many ways they help market each other’s novels.


Paper Lantern Writers

Many cultures around the world have a tradition of paper lanterns. A paper lantern amplifies and diffuses the light from a single flame, allowing the human eye to see further and more broadly in the dark. Paper Lantern Writers (PLW) aims to shine light on the shrouded stories of the past, giving modern readers a clearer perspective on the people and places that came before them. We promote the historical fiction writing of our members, both published and in progress, in order to better connect with readers and reviewers. By collaborating as a group, we build the individual careers of our members through marketing, social media, and events. www.paperlanternwriters.com

Edie Cay

Edie Cay writes award-winning Regency romances. A LADY’S REVENGE (2020), THE BOXER AND THE BLACKSMITH (2021), A LADY’S FINDER (2022), and A VISCOUNT’S VENGEANCE (2023) focus on the history of women’s boxing and themes of misfits and found family. As a speaker, she has presented at Historical Novel Society, Regency Fiction Writers, History Quill, Chicago-North Spring Fling, Toronto Romance Writers conference, and the Historical Romance Retreat. She regularly contributes to the HNS quarterly journal. She is a member of HNS, The Regency Fiction Writers, ALLi, and a founding member of Paper Lantern Writers. Follow her on social media @authorEdieCay.

Linda Ulleseit

Linda Ulleseit was born and raised in Saratoga, California. She is retired elementary school teacher with an MFA in writing from Lindenwood University and is a founding member of Paper Lantern Writers. She enjoys cooking, cross-stitching, reading, and spending time with her family. Linda writes tells the stories of unsung women in history.

Ana Brazil

Ana loves to write and read historical fiction about curious, ambitious, and totally bodacious women. Her historical mystery FANNY NEWCOMB & THE IRISH CHANNEL RIPPER won the IBPA Gold for Historical Fiction.

Many years ago, Ana inherited the scrapbooks, recordings, and theatrical ephemera of vaudeville songstress Elsie Clark, and used this treasure trove to create Viola Vermillion, the smart, sassy, and totally bodacious vaudeville heroine of her publication-pending novel THE RED-HOT BLUES CHANTEUSE and her work-in-progress THE MAGNOLIA VOODOO BRAWLER. Ana, her husband, and Cappy-the-wonder-cat live in the beautiful Oakland, CA hills.


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Email: [email protected]
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