00:00 Introduction to Selling Roasted Coffee02:48 The Four P's Framework05:22 Focusing on Whole Bean Sales in Your Own Coffeehouse08:15 Innovative Packaging Solutions10:54 Building Community Presence16:43 The Importance of Persistence29:38 Understanding Pricing Strategies  Part of The Exchange Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!