This conversation with Jimi Gibson of Thrive Agency, explores the influence of performing on marketing, the shift in business visibility due to AI, the role of LinkedIn and YouTube in AI visibility, scaling and growth strategies for digital marketing agencies, the fundamental mindset shift in SEO, the impact of AI on business visibility, and the Business Visibility Index and AI misconceptions. The conversation covers the impact of business owner invisibility to AI, the importance of rethinking authority building, misconceptions about AI adoption, the psychology of the magic script framework, the role of curiosity in marketing, and the inspiration behind the books 'Chasing Carrots' and 'Uninvisible'.

Takeaways

• The importance of personal branding in the AI era
• The need for businesses to adapt to AI-driven visibility Invisibility to AI can significantly impact revenue
• Quality and authenticity are key in authority building
• Curiosity and connection are crucial in marketing

Chapters

• 00:00 The Business Visibility Index and AI Misconceptions
• 28:26 Rethinking Authority Building
• 35:04 The Magic Script Framework
• 40:19 Curiosity in Marketing
• 45:20 Closing Thoughts and Contact Information

Contact

Jimi Gibson: https://www.linkedin.com/in/jimi-gibson/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application