Today we’re talking to Tim Fitzpatrick.  Tim is an entrepreneur with a passion or developing and growing businesses. After college he co owned a wholesale distribution company which he helped grow an average of 60% before the company got acquired. In 2012 he started Rialto Marketing. Rialto marketing works with B2B professional service firms to accelerate revenue growth and attract more ideal clients by running their marketing for them. 

In this episode we dive deep into the marketing fundamentals. What is a marketing plan, how do you come up with one, how do you know it's working, why is it important to have a plan. 

If you feel like your marketing strategy is throwing spaghetti against a wall hoping something will stick, this episode is a must listen. 

Key Lessons:
1. It's important to have a plan and stick it out to see the results. Don’t give into shiny object syndrome and hop from opportunity to opportunity before seeing any results 
2. Your messaging should be about how you help your customers, not about yourself

Links: 
Free Marketing Resources: https://rialtomarketing.com/branding-deep-dive
Rialto marketing: https://www.rialtomarketing.com/