Here's what most coaches and consultants get wrong about LinkedIn in 2025: they think everything changed. Spoiler alert... it didn't. In this episode, we're breaking down why the strategies that actually build trust and generate leads haven't changed, they've just become more critical.

After working with hundreds of service professionals inside our Expert Content Society, we've seen what separates those getting real results from those spinning their wheels. We're sharing the eight proven strategies still delivering consistent leads this year, plus why so many waste time on approaches that look good but don't convert.

If you've been posting without seeing engagement or client conversations, this episode gives you the framework to make your content actually work.

Key takeaways:

• Why leading with value creates sales conversations naturally

• How to use personal stories to build trust AI cannot replicate

• Our approach to using AI tools while keeping your unique voice

• Why showing up consistently beats waiting for perfect

• Visual strategies that stop the scroll in 2025

• How asking questions and building community converts better than broadcasting

• The CTA element most people forget that tanks conversion rates

Ready to master LinkedIn content that connects with your ideal clients? Join our Expert Content Society waitlist for early access to our proprietary AI prompts, Canva templates, and exclusive workshops: Join the ECS Waitlist Here