In this episode of the TomorrowZone® Catalyst Podcast, host Alissa Bartlett flips the script,  and interviews TomorrowZone® founder Deb Reuben about her work with the ELFA Innovation Advisory Council and the mindset shift that’s redefining innovation in the equipment finance industry.   For years, leaders assumed that new technology was the key to innovation. But the real challenge is mindset. The biggest barrier to change isn’t a lack of tools; it’s how leaders think about the future, engage their teams, and create environments where experimentation is safe. Deb shares how TomorrowZone® helped the ELFA build a thriving innovation ecosystem, how AI has evolved from an industry buzzword to a business necessity, and why true transformation happens when leaders make space to think beyond daily operations. If you’re ready to break free from outdated models and embrace the art of the possible, this episode is for you.   Deb Reuben is a catalyst for change, helping business leaders move beyond incremental improvements to drive real transformation. As the Founder and CEO of TomorrowZone®, she challenges conventional thinking and inspires fresh approaches to innovation, technology strategy, and future readiness. With decades of experience in equipment finance and technology, Deb has worked with leading organizations like PNC, Wells Fargo, and Caterpillar to shape next-level business strategies. She’s the visionary behind the ELFA’s Innovation Advisory Council, where she’s influenced industry-wide innovation conversations and helped leaders stay ahead of disruption. A sought-after speaker, author, and advisor, Deb believes the future belongs to those who actively shape it. Recognized as one of the most powerful women in equipment finance, an industry disruptor, and a driving force behind cutting-edge initiatives, she helps leaders harness the power of digital transformation without losing sight of the human element.   Connect with Us: Deb Reuben on LinkedIn: Deborah Reuben | LinkedIn    TomorrowZone® Website: TomorrowZone Alissa Bartlett on LinkedIn: Alissa Bartlett | LinkedIn