Most people think they quit training because they got busy… lost motivation… or just didn’t want it badly enough. That explanation feels convenient — and it’s usually wrong.

In this episode of Second Plan A, Amber and Ryan Hoover unpack why people actually walk away from training, even when they’re improving and doing “everything right.”

At the center of it all is a simple but overlooked idea: if you don’t understand why someone started, you won’t understand why they quit.

Ryan introduces the concept of the Problem Stack — a way of identifying whether someone is struggling with awareness, decision-making, physical capability, or identity. When systems answer the wrong layer, they don’t just fail to help — they quietly push people away.

This episode is for:

- Coaches and gym owners struggling with retention

- People who’ve ever quit something that was “working”

- Anyone trying to build systems that actually help humans grow

Because motivation isn’t the problem.

Alignment is.