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43. Why Valor Coffee Almost Quit Catering…Then This Changed Everything!
They almost shut down their catering program.
Events were stressful. Growth felt capped. Every booking added more chaos instead of momentum.
Then one shift changed everything.
In this episode, the Valor Coffee team breaks down how they rebuilt their catering operation from the ground up and scaled from just a few events a month to 30+ using systems, people, and recurring corporate clients.
In this episode, you’ll learn:
⏱️ Timestamps
0:00 FlashQuotes podcast intro + guest introductions
1:40 Why Valor revisited catering in 2025
3:17 Is coffee catering viable as a standalone business?
4:14 Why early catering felt chaotic and unscalable
6:45 Joey’s transition from barista to catering operator
12:53 Learning systems, CRMs, and managing growth
15:40 Where Valor is headed in the future
26:17 Growing from ~3 events/month to 30+
36:52 Recurring corporate clients and predictable revenue
50:52 How systems like FlashQuotes support scale
Want to learn more about how Flashquotes can help you book more?
Book a free call with us:
https://go.flashquotes.com/demo-valor
🎤 Level 5 Live Conference
Join top mobile event operators, caterers, and founders for live strategy, systems, and real-world growth playbooks at our summer conference:
https://go.flashquotes.com/L5L-Valor
🎓 Claim our Free Masterclass for Mobile Cart Businesses
https://go.flashquotes.com/masterclass-valor
Follow Us
Instagram: @FlashquotesHQ
TikTok: @FlashquotesHQ
Follow Valor
https://www.youtube.com/@valor.coffee
👍 Like and comment if you’re building or scaling a catering business
📩 Subscribe for weekly episodes on systems, sales, and growth for mobile event businesses
View all episodes
By flashquotes
5
99 ratings
They almost shut down their catering program.
Events were stressful. Growth felt capped. Every booking added more chaos instead of momentum.
Then one shift changed everything.
In this episode, the Valor Coffee team breaks down how they rebuilt their catering operation from the ground up and scaled from just a few events a month to 30+ using systems, people, and recurring corporate clients.
In this episode, you’ll learn:
⏱️ Timestamps
0:00 FlashQuotes podcast intro + guest introductions
1:40 Why Valor revisited catering in 2025
3:17 Is coffee catering viable as a standalone business?
4:14 Why early catering felt chaotic and unscalable
6:45 Joey’s transition from barista to catering operator
12:53 Learning systems, CRMs, and managing growth
15:40 Where Valor is headed in the future
26:17 Growing from ~3 events/month to 30+
36:52 Recurring corporate clients and predictable revenue
50:52 How systems like FlashQuotes support scale
Want to learn more about how Flashquotes can help you book more?
Book a free call with us:
https://go.flashquotes.com/demo-valor
🎤 Level 5 Live Conference
Join top mobile event operators, caterers, and founders for live strategy, systems, and real-world growth playbooks at our summer conference:
https://go.flashquotes.com/L5L-Valor
🎓 Claim our Free Masterclass for Mobile Cart Businesses
https://go.flashquotes.com/masterclass-valor
Follow Us
Instagram: @FlashquotesHQ
TikTok: @FlashquotesHQ
Follow Valor
https://www.youtube.com/@valor.coffee
👍 Like and comment if you’re building or scaling a catering business
📩 Subscribe for weekly episodes on systems, sales, and growth for mobile event businesses