Most business owners believe that sales is their problem when it's actually just a symptom of poor and unclear messaging. What is messaging, then? In this episode, Karthik Vijayakumar explains what messaging really is and how the right words can help you convert sales. All you need to do is tell people what you do for your audience and how you help them solve their biggest problems.

And your website homepage (among other channels) should do that work for you even while you are sleeping. The job of a homepage is very simple: it should tell people who you are, what you do, and what you can do for your target audience, and offer a small little thing (lead magnet) to start a relationship. Yes, you can talk about features and services, but everything needs to come together, and that's what Karthik calls messaging.

 

Links

• 432 - Show Notes
• Karthik’s LinkedIn profile
• Karthik’s Website
• Karthik’s Podcast
• Website Messaging Workbook
• Cloud Consultants Collective
• SendSpark

Connect With Paul 

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• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: [email protected]

 

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