Sean is taking off the month of July to write his next book, Sabbatical. During his absence, Ben and Dan will record new episodes of the show. Sean will return in August.

Ben and Dan agree: we like seanwes. Sean McCabe is a great guy, and his brand has high-quality products and presentation (and great typography).

But what is it, really, that keeps us in the seanwes Community? That keeps us working with Sean, year in and year out?

Today we’re talking about how a brand becomes a movement.