In this episode, Nathan Wrigley chats with Amir Helzer, founder of WPML and Toolset, about the evolution of WordPress translation tools. Amir discusses how AI and large language models (LLMs) have revolutionised website and software translation, allowing WPML’s new Private Translation Cloud (PTC) to deliver highly accurate, context-aware translations in over 50 languages. They delve into the technical side, user experience improvements, quality guarantees, and the exciting impact of AI on multilingual website management and software localisation. If you’re interested in the future of multilingual WordPress sites, curious about how AI is reshaping global content, or want to learn what it takes to deliver personalised, context-aware translations at scale, then this episode is for you.