My guest today is Chris Rapozo, Marketing Specialist at Hannon Hill. As an adult learner himself, Chris shares his personal story and insights on marketing to non-traditional students. He offers a unique perspective on the motivations and challenges of the non-traditional learner demographic that higher ed marketers want to attract.

Key Takeaways:

• Adult learners seek education with purpose - to grow personally and professionally. Marketers should emphasize how their programs can help students achieve their goals.
• Highlight student success stories as social proof. This builds trust and helps prospective students envision succeeding.
• Share the struggles too - overcoming challenges is part of the journey. This shows authenticity.
• Make the admissions process easy to navigate. Complexity causes frustration which makes students leave.
• Use personalization tools and chatbots on your website for customized experiences. This eliminates friction.
• Target social ads on platforms where adult learners spend time - LinkedIn and Facebook.

Connect with Chris:

• LinkedIn: https://www.linkedin.com/in/christopherrapozo/ 
• Twitter: https://twitter.com/RapozoChris 
• Email: [email protected] 

Connect with Hannon Hill:

• https://www.hannonhill.com/index.html 

Connect with John:

• LinkedIn: https://www.linkedin.com/in/johnazoni 
• Learn more about UNVEILD: https://unveild.tv 
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