Banking on Digital Growth

44) #ExponentialInsights: The Role of Images in Financial Brand Storytelling w/ Andy Janning

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The first two questions we ask a prospective customer are:

  • Do you feel like you can trust this institution?
  • How does what you're looking at on the website make you feel?

    • Financial brands that use stock photography almost inevitably raise a red flag. Yet about 9 in 10 financial brand websites show at least one stock photo.

    In this episode of Banking on Digital Growth, I talk with Andy Janning, president and CEO at NO NET Solutions, about the role of images in financial brand storytelling.

    Andy and I discuss:

    • Why it's important to have a conversation around imagery
    • How images, pictures, and videos communicate empathy
    • The critical value of taking action on imagery in financial brand storytelling

      • You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


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      Banking on Digital GrowthBy James Robert Lay
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