Often people find it really challenging to articulate what they do in a way that creates both interest and impact. 

They talk about features and benefits, usually because they read a blog written some 15 years ago talking about this, and as a result, they totally overwhelm the person or persons on the receiving end of this barrage of over-explained information. 

In this episode, Jon shares his framework known as the PSP Method which breaks down a clear and concise way to create interest and impact.