Today we’re getting into some social media strategy! We know how important social media is to your business and brand, but it can seem so overwhelming! Let’s break it down to a few things that will increase engagement and show you’re relatable to your audience. 

Live videos are SO important in building a relationship with your community and let me tell you why. It’s not just to get more views, increasing engagement helps more people be touched by your light and gain help from you! Lives are so crucial because they help people get to know the real you. It’s a lot harder to fake anything when a live video is rolling and there’s no careful editing to it. If you’re a newbie to lives, these tips will make you more comfortable and confident, and if you’ve been doing them for a while this is a great refresher!

You want to make sure you’re relating to your audience!

When you’re posting on social media or planning your lives don’t forget your 3 e’s.

Educate

Empower

Entertain

These are three categories of things you can talk about. With education, you can teach your audience something, a scripture, info about ingredients, etc. Anything you enjoy learning about others will probably enjoy it too! People love to be encouraged, so do this by doing a post or video to empower them. And entertaining is simply sharing what makes you happy and laugh! 

And here are three A’s to make your videos awesome-

Ask Questions

Acknowledge Your Audience

Always Smile

When you ask questions it involves the audience and makes them feel involved in the video. The people that are on when you’re live should be acknowledged. And smiling is important because when you’re nervous and concentrating it’s easy to forget to smile and look welcoming.  Don’t forget to check your lighting and get in natural light like a window or just a simple ring light. If you’re in the dark it will be fuzzy and hard to see.

I challenge everyone to do 2 live videos this week! It doesn’t have to be super formal just go for it!

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