In this episode of Online People Talking, Jen Barkan hosts DYC rockstar, Kevin Oakley, on his first-ever OPT appearance. Listen in to find out how many hours Kevin puts in daily to stay on top of his game, how he sees Marketing and Online Sales finding alignment in this market, and whether or not Kevin wants to see golden retriever puppies present at this year’s Online Sales and Marketing Summit. 

Housekeeping

Jen is getting excited for the Online Sales & Marketing Summit Oct 2-3 in Chicago. Don’t miss the special contest to win a free ticket. Listen to both MPM or OPT, leave a review, and send a screenshot to [email protected] before Aug 29th to enter; the winner will be announced September 2nd. 

• Colleen Sagan at McGuinn Homes - Colleen is crushing it with her phone skills. Keep up the great work!

In This Episode

• How many hours it takes to get to the top vs. how many hours it takes to stay there
• Why down-funnel efficiencies are the only ways to win the market and the moment 
• It takes an “insanely (what) kind of follow up” to turn leads into sales right now?
• Kevin’s unfiltered take on chatbots

1. Meet with your marketer - have a mini-agenda planned
2. Revisit follow up messaging and explore unresponsive leads
3. Schedule meetings for once a month, more if you have new communities coming
4. Outline for your marketer what objections you’re willing to have sent your way