CLA’s Mike White joins Gary to talk about what he sees practices doing to generate more full-arch cases, what many accountants get wrong about marketing budgets, and why each of your KPIs needs to belong to someone on your team.Connect with our Guest:Website: https://www.claconnect.com/en📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️[email protected]📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/