Shane Melaugh – Co-Founder Thrive Themes

Shane is a half swiss – half irish guy who built is own business a few years ago. Shane says the nice way of describing himself is that he is self-taught, but the more realistic way of describing himself is that he made a million mistakes to acheive the success he realizes today. His latest project is Thrive Themes. Thrive themes is a brand under which he creates conversion focused WordPress themes and plugins.

The reason Thrive Themes was started is because Shane is a WordPress user himself and everything was designed focused. Shane comes from a conversion optimization background. Shane specializes in writing copy and creating the sales pages. Design won’t sell a product. Thrive Themes takes a unique approach to optimizing your WordPress website with conversions in the forefront instead of design.

The content builder was initially designed to be able to quickly build pages without having to know any special coding. He wanted the design to not only look good, but keep with his main goal to make sure it converts well. In the regular WordPress editor, it’s very difficult to add “buttons” or other conversion centric applications. In order to create these elements, you will need to download plugins and taking the time to learn how to make these plugins work.

If you are trying to build sales pages or funnels, it’s very difficult to build these in the regular WordPress editor. This is a major pain point. It’s too time consuming. The reason the content builder was developed was so that you didn’t have to worry about any of this. The way the content builder works is the way everything you see in the builder is how it’s represented on the live page.

If you are looking at a page made with WordPress and you want to change a button, and you are using the WordPress editor, you have to log into the editor and find the code to edit it. The other main problem is that the editor doesn’t look like the page when it’s live so the user has to continually go back and forth between the pages to view the changes the user made.

Click here to be redirected to the video from Shane explaining how to use the new WordPress plugin to build your mailing list faster than ever before!

Shane Melaugh is Not a Programmer, He is a Marketer

Shane specializes in marketing, not programming. So, he built Thrive Themes so that users don’t have to have knowledge of the various WordPress development languages like php, html, css, etc. The signature of good marketing is understanding your audience. The simplest thing you can do to acheive “copywriting wizardry” is to talk with people and listen to how they talk about the problems they are facing. If you listen to the actual words they use, you can use these words in the copy that you’ve heard other people say.

When multiple people continue mentioning the same thing over and over again, copy their language into your sales pages. Shane’s explainer videos are very detailed and one of the best ways to learn about the plugins. Instead of just sharing what the solution can ...