Dig In

44. Sylvie Pelletier on Strategic Alignment & What Makes a Great Leader


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Sylvie Pelletier is a Leadership development consultant and coach. She’s had brand, marketing, and strategy roles at CIBC, Educators Financial Group, and Food Banks Canada. Through these experiences, she discovered her passion for aligning company values and strategy with an individual’s day-to-day functions.

In this episode, Ian and Sylvie discuss what makes a great leader, what an organization’s culture really means, and how many companies fall short when instituting a new strategy.

Tune in to learn:

  • Why culture needs to be baked into your strategy
  • The three skills every leader should have to excel
  • Steps you need for a successful internal buy-in of your company’s strategy

If you’re struggling with internal strategic alignment or what Sylvie says hits a chord with you, and you want to see how she can help you or your business, you can reach out to her through these channels:

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