Making Dough Show | Restaurant Show

44. The EASIEST UPSELL | Restaurant Marketing

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The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources


In the last couple shows we’ve been talking about UPSELLING and making some dough! 

We talked about: 

  • The math behind upselling
  • 5 Reasons why your people are not consistently upselling (links in the show notes) 
  • Today, we are talking about the EASIEST upsell! 
    • It would require minimal training
    • Minimal script 
    • 8 out of 10 customers say yes to!

      • The easiest upsell is the 2ND Drink! 

      Upselling the 1st Drink: 

      • Describe the beer, or wine 
        • This would require our servers to know the description of each of our beers and wines 
        • Know what it pairs well with 
          • This would require our servers to know what beer and wine pair well with what dishes and why 
          • Samples 
            • The drink cost 
            • Some folks don’t drink no matter how great our people sell! 
              • Hearing No’s 

                • Upselling 2nd drink: 

                • No need to describe the beer or wine! 
                • No need to know what it pairs well with! 
                • No need to give any samples! 
                • The customer clearly drinks beer and wine! 
                • How to sell? 
                  • As soon as the customer has around 1 inch left 
                  • Smile, give eye contact and just ASK:
                    • “May I get you another one?” 
                  • 8 out of 10 people will say yes to the 2nd drink! 

                    • DOUGH MAKING PLAN: 

                    • Ask your servers to tell you the difference between the 1st vs the 2nd drink!
                      • So THEY come up to the conclusion of how easy it is to upsell the 2nd drink!
                    • Track how many beers/ wine you sell per week AVG.  
                    • Do the math: 
                      • AVG 50 beers at $5 a pint weekly = $250/ week x 52 = $13,000/ yr
                      • If we sell 25 beers more at $5 = $375 x 52 = $19,500/ yr  #WinWinWin
                      • TRACK, REWARD! 
                      • Email me and let me know of your results! I’d love to celebrate with you

                        • SUBSCRIBE - next show we are talking about the biggest mistakes our servers make when it comes to upselling 

                        Back to work and make some DOUGH 


                        // WHO:Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them. // Need help with your restaurants marketing strategy? Let’s chat. Email us at: [email protected]// 


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                        • SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow
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                          • // Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/

                          #RestaurantMarketing


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