What if your numbers could talk—and tell you exactly where your next profit breakthrough is hiding?

In this episode, Amanda Burg sits down with Kelsey Silver, the data detective for online business owners, to decode how analytics can become one of your most powerful (and least intimidating) business tools. Kelsey helps 6- and 7-figure entrepreneurs go beyond surface-level stats to uncover the real story behind their numbers—so they can make confident decisions that actually move the needle.

With a trauma-informed approach, she turns data overwhelm into clarity, helping you see what’s working, what’s not, and where your biggest opportunities are hiding in plain sight.

Inside this episode:

• Why most entrepreneurs avoid their data (and how to stop)
• The key difference between tracking numbers and interpreting them
• The metrics that actually matter for growth and retention
• How to spot hidden profit opportunities inside your launches and memberships
• Why small strategic shifts often lead to massive ROI

If data has ever felt confusing, cold, or emotionally charged, this conversation will help you rebuild trust with your numbers—and finally use them to scale smarter.